When you think of a festival, what comes to mind? For me music, booze, dust, tents and overpriced burgers all spring into my consciousness; other people may include sun-cream, blisters and toilet paper to the equation. For sure everybody has their own festival experience, complete with amazing memories (or memory-loss), but I wager nobody’s immediate thought when they think “festival”...is “shoes!”
Well maybe that is all about to change, as leading designers are becoming ever-more aware of the potential demand from millions of festival-goers for fashionable, summery designer shoes that won’t fall apart on you and leave you ankle-deep in festival gunk!
When you think of a festival, what comes to mind? For me music, booze, dust, tents and overpriced burgers all spring into my consciousness; other people may include sun-cream, blisters and toilet paper to the equation. For sure everybody has their own festival experience, complete with amazing memories (or memory-loss), but I wager nobody’s immediate thought when they think “festival”...is “shoes!”
Jim O’Callerhan is a professional travel journalist, specialising in folk and music festivals. For more information about 
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