Working in the web development trade can make you a very firm person, or a dreadfully yielding person. It truly depends on your grit. I have the advantage of having both skills: designer plus developer, which has aided me a lot in charting my path through the untamed seas of website design and development. I learnt fairly early on in the game that creative designers think like designers… and developers are a completely different creature! Where, when a designer puts together a site, he is concerned more with how it appears. The same concern makes him concentrate on the minutiae of where this line sits, how faraway from that other line and that icon it should be, its tint and width... essentially style. Web designers are the Gucci's and Prada’s of the web site creation process. On the other hand, web builders are very seriously interested in HOW a web page functions. Yes, there is a healthy element of how it looks, but that takes a back seat weighed against performance. When you visit Google's homepage, the same simple page was the result of various concessions on the part of the designers and the developers. The creative designers will perhaps have wanted a background image, and a picture of a smiling woman, or cute puppy sitting somewhere on the homepage, but the engineers would have said it would add to page-load time, and cost more in terms of bandwidth, that viewers would have to wait longer downloading worthless, value-less objects, dropping the amount of pages viewed for every visit...and so on and so on. This battle among website design experts and website development gurus can make or break a development. If designers cannot convince the developers, also known as the web developers, to accept some visually appealing piece of design, it can mean new work undoing in addition to redesigning what had already been accepted by a client. This alone could add weeks to what would have been a day's work. Having worked on both sides of the fence, here is what I can advise: 1. Each time have teams, creative designers and developers, there in preliminary meetings with the client. That alone will guarantee everyone understands what is viable and what is not. 2. Plainly define the working goals 3. Do not let the client run the show...but instead, keep him or her fully apprised of what is happening and as involved as possible. 4. Before designers start their work, they must be in accord with developers on expectations. 5. At the end of the day, how a site works is more important than how it looks, but it is the customer who decides in the end, so the client, the website designer and the web developers, must all yield to the king...the end user...
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Having both designer and developer skills, I know just how sensitive the relationship between webdesigners and developers is.
3Way Marketing is a database marketing company from South Africa
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