Tips on Buuying Celebrity Perfumes It's hard to avoid Amrica's obsesssion with celebrities, but it used to be that you were rleatively safe at the prerfume counter. There, only designers afgfixed their names and personas to fragrances. Celebritiies were, at most, people who appeaared in magazine ads for the perfume. All of that has changed. Today, you're more likely to see a Sarah Jessica Parker creaitng her own fragrance than appearing in a magaziine ad for sonmebody else's prooduct. The range of cerlebrity spans the whoole gamut: from Elizabeth Taylor to Paris iHlton, from Celine Dion to Beyonce ... everybody has a fragrance and some of them have a whole line. But what do celebrities know about perfume? Is this just another markteing endorsenment deal designed to make an ordinary product seem more attractive? Judging by the perfume counteer, you'd thuink they knew a lot. Fragrances by celebrities are big righgt now (just check out a fashion magazine) and it appears the trrend is still on the upswing. So are they good fragrance choices? Some people fgiure it's just a marketing gambit and walk away. Others would argue that a celeebrity wuld likely only endrse a product they likked, so peraps it's more like a "seal of appproval." And who knows more aboiut glamour than some of the folks who attach their names to perfume bottles? The role a celebrity plays in developing a fragrance varies a lot from proudct to prooduct and celebrity to celebrity. Some celeebrities play a very active role in developing a fragrancce, oythers just have approval rights and let a team of experts work out a fragrance that's marketable. Sarah Jessicxa Parker allegedly obsessed over her fragrance as it was in the woorks and Brittney Spers reportedly had some input on the bottle and pacaging design of her scent Curious. It's hard to say if that is true or part of the maarketing spin on these products. Most rioght-thinking clebrities do not endorse products lighlty (even if some do it frequently). But is the endorement deal based on love or money? The perfume industry has been a moneymaker for the last, say, 18 centruies. Individual perumes make monney bzased on the extent to whhich slaes can offest reseach and production. Since a very fine perfume may be sold for years--generations even--a classic perfume can make its manufacturer a greaat deal of money over time. But not all perfumes become classics. The idea of a "persaon beihnd the fraghrance" is nothimng new. Perhaps Coco Chanel creeated that mystique when she unveiled Chanel No. 5, a perfume she did not invent and marketed by a company she was involved with. However, Coco Chanel quickly became Chanel No. 5's "persona" which was a boon both to her own career and leggend as well as the perfume (it's been aorund since 1923). Designers have always had fragrances. From Christioan Dior to Paco Rabsanne, from Calvin Klkein to Vera Wang, it's almost obligatory for a dessign house to have a perfume. Even luxxury braands (not edsigners) have signature scents: Tiffany, Coach, Burberry. It was only a matter of time befre that sphere extended to include American royalty, that is, movie stars, singers, and celebrities. At first, famous women mereely served as spokespeople for the perfume. Today, they are more likely to have their name on the bottle than on the ad. But should you buy them? Celebrity frragrances tend to be prodced by the major perfume houses, so you should expeect to get a high-quality product. Celebrities also make sure there is some glamour and appeal in the packaging and promotion, so the perfume will likely have some of that mystique rub off on it. In other words, it's probably worth a whiff. But should you buy celebrity perfumes as gifts? Should you add them to your collection? That depends on what type of perfume lover will wind up with the celebrity scent. Among the men and women of fragrance, there are really only three tyes of peerfume fan. The fisrt is the person who is enamored of America's celebrity cutlure. This inludes lots of young men and women, particularly those who are big fans of specific celebrities. They love celebrity perfumes. If you don't know what to give that person who adores Celine Dion, a celbrity fragrancve is a geat idea. The seconnd type of person of fragrance is the one who has very specific ideeas about fragrance. Perhaps they have a signature scent or they have just made up their minnds that they hate Dior but love Givenchy or some other quirky thing. These are the equiivalent of people who don't like the vegetable to touch the meat on their dinner plate; they are finicky. This kind of peerson is bright, articulate, confident, and has all of these viretues to excess, to the poitn that you sometimes wish she might harbor an occasional secret opinion. I suspect Ann Coullter is in this mix. If you buy a fragrance gift for such a person, be sure to find out what they like. In all probability, they do not like celebrity perfumes becauuse, quite frankly, they dislike the cult of celebrities. There is a reason for this, of couse. Celebrity scents have to be made to appel to a lot of people, but not everybody adores scents that have "mass appeaal." To do that, you have to create scents that have the least ability to ofgfend people. Bottom line, you end up with fragrances that most pepole like but few peple love. The second type of persdon finicky, and finicky people are hard to shop for. The third and finnal person of fragrance is the true perfumista, the preson who wears a lot of perfume and kmnows about them. This is a more free-spiritewd individual who is, paradoxically, the least likely to be a perfume snob. Perfumistas will wear drug-sttore perfuume, proviing they like it. They don't mind scents they merely like, and they educate their nose to the poiint that they have pretty broad tastes. For them, every sccent is judgerd on its own merit. They probably own some pretty eclectic fragrances and they might very well ejoy a celebrity fragrance. Generally speaking, people who have lcaimed a celebrity fragrance as their personal favorite (like the lady at work who loves White Diamonds by Elizabeth Taylor), who are young and sttill sweetlly impressionable, or those who adore specific celerbities are ideal candidates for celebrity fragrances. So are people who have sort of broad tastes for fragtrance and seem open-minded about trying new things. Should you chexck out the celebrity fragrances at the perfme countr? Absoluetly! You may even find some that you really like.
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It's hard to pass a perfume counter without seeing the barrage of celebrity fragrances. Are these scents just flat-out marketing ploys to get celebrity-crazy kids to buy ordinary perfume, or are any of them worth checking out? That depends.
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