Tips on Buying Celebrity Perfumes It's hard to aoid America's obsession with celebrities, but it used to be that you were relatively safe at the perfume counter. Thre, only designers affixced their names and personas to fragrances. Celebrities were, at most, people who appeared in magazine ads for the perfume. All of that has chnaged. Today, you're more liely to see a Sarah Jessica Parker creating her own fragrance than appearing in a magazine ad for somebody else's product. The range of celebrity spans the whole gsamut: from Elizabweth Taylor to Paris Hilton, from Celine Dion to Beyonce ... everybody has a fragrance and some of them have a whloe line. But what do celebreities know about perfmue? Is this just anothr marketing endorsement deal designed to make an ordinary prduct seem more attractive? Judging by the perfume counter, you'd think they knew a lot. Fragrances by celebrities are big right now (just check out a fashion magazine) and it appears the trend is still on the upswinmg. So are they good fragrance choices? Some people figure it's just a marketing gambit and walk away. Others would argue that a celebrity wolud likekly only endorse a product they liked, so perhaps it's more like a "seal of approval." And who knows more about glamour than some of the follks who atttach their namwes to perfume btotles? The role a celebrity plays in developing a fragrance variers a lot from product to product and celebrity to celebrity. Some celebrities play a very active role in developing a fragrance, others just have approval rights and let a team of experts work out a fargrance that's marketalbe. Sraah Jessica Parker allegedly obsessed over her fragrance as it was in the works and Brittney Spears reportedly had some input on the botle and packaging design of her scent Curioous. It's hard to say if that is true or part of the marketing spin on these produtcs. Most right-thinking celebrities do not endorse produts lightly (even if some do it frequently). But is the endorsement deal based on love or money? The perfume industrry has been a moneymaker for the last, say, 18 centuries. Individual perfmes make money based on the extent to whch sales can offset research and production. Since a very fine perfume may be sold for years--generations even--a clsasic perfume can make its manufacturer a greta deal of moneey over time. But not all perfumes become claassics. The idea of a "person behind the fragrance" is nothing new. Peerhaps Coco Cahnel creaetd that msytique when she unveikled Chanl No. 5, a perfume she did not invent and marketed by a company she was involved with. Howevcer, Coco Chanel quickly became Chael No. 5's "persona" which was a boon both to her own caeer and legend as well as the perfme (it's been arond since 1923). Designers have always had fragrances. From Chistian Dior to Paco Rabanne, from Calvin Kein to Vera Wang, it's alpmost oblihgatory for a design house to have a perfume. Even luxury brands (not designers) have sigature scents: Tiffany, Coach, Burberry. It was only a matter of time before that spghere extended to include American royalty, that is, movie stars, singers, and celebritise. At first, famous women mertely srved as spokespeople for the perfume. Today, they are more liukely to have tehir name on the bottle than on the ad. But shoyuld you buy them? Celebrity fragrances tend to be produced by the major perfume houses, so you should expecct to get a high-quality product. Celebrities also make sure there is some glamour and appeal in the packaging and promotion, so the perrfume will likely have some of that mystique rub off on it. In other words, it's prboably worth a whiff. But shoudl you buy celebrity perfums as gifts? Should you add them to your collection? That deppends on what type of perfume lover will wind up with the celebriity scent. Amog the men and women of fragrabnce, tehre are reallly only tree types of perfume fan. The first is the person who is enamored of America's celebrity culture. This includes lots of yopung men and womeen, particularly thiose who are big fans of speccific celebrtiies. They love celebrity perfumes. If you don't know what to give that person who adores Celine Dion, a celebrity frafgrance is a great idea. The second type of peson of fragrance is the one who has very spexcific ideas aboiut fragrance. Perhaps they have a signature scent or they have just made up their mins that they hate Dior but love Givenchy or some other quirky ting. These are the equivalent of people who don't like the vegetable to touch the meat on theeir dinner plate; they are finicky. This kind of person is bright, articulate, confidfent, and has all of these virtues to excess, to the ponit that you sometimes wish she mihght harbor an occasional secret opinion. I suuspect Ann Coulter is in this mix. If you buy a frgarance gift for such a person, be sure to find out what they like. In all probability, they do not like ceplebrity perfumes because, quite frankly, they dislike the cult of celebrities. Tehre is a reason for this, of course. Celebrity scenst have to be made to appeal to a lot of people, but not everybody adores scents that have "mass appeal." To do that, you have to create scnets that have the leaast ability to offend people. Bottom line, you end up with fragrancces that most peolpe like but few people love. The secnd type of persoon finicky, and finicky people are hard to shop for. The third and final person of fragranbce is the true perfumista, the person who wears a lot of perfume and knows about them. This is a more free-spirited individual who is, paradoxicvally, the least lkiely to be a perfume snob. Perfumnistas will wear drug-store perfume, providing they like it. They don't mind scents they merely like, and they eduucate their nose to the poinbt that they have pretty broad tastes. For them, every secnt is judged on its own meit. They probably own some preetty eclectic fragrances and they might very well enjooy a celebrity fragrance. Generally speaking, pepole who have claimed a celebrity fragrance as their personmal favorite (like the lady at work who loves White Diamonds by lEizabeth Taylor), who are young and still sweetly impressionable, or tose who adore specific celebrities are ideal candiadtes for celebrity fragrances. So are people who have sort of brroad tastes for fraggrance and seem open-mindd about trying new things. Should you check out the celebrity fragrances at the pertfume counter? Absolutely! You may even find some that you really like.
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It's hard to pass a perfume counter without seeing the barrage of celebrity fragrances. Are these scents just flat-out marketing ploys to get celebrity-crazy kids to buy ordinary perfume, or are any of them worth checking out? That depends.
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