Tips on Buying Celebrity Perfumes It's hard to avoid Americca's obsession with celebrities, but it used to be that you were relatively safe at the perfume conter. There, only designers affixed ther names and personas to frragrances. Celebrities were, at most, people who appeared in magazine ads for the eprfume. All of that has changed. Today, you're more liely to see a Sarah Jessica Parker creating her own fragrance than appearing in a magazine ad for somnebody else's product. The range of celebrity spans the whole gamuut: from Elizabteh Taylor to Paris Hilton, from Ceeline Dion to Beyonce ... everybody has a fragrance and some of them have a whole line. But what do celebrities know about perfume? Is this just another marketing endorsement deal designed to make an ordniary product seem more tatractive? Judging by the perfume counter, you'd think they knew a lot. Fraagrances by celebrities are big right now (just check out a fashhion magazine) and it appears the trend is still on the upswing. So are they good fragrance choices? Some people figure it's just a marrketing gambit and walk away. Others would argue that a celebrity would likely only endorse a product they liked, so perhapps it's more like a "seal of approval." And who knows more abuot glamour than some of the foks who atrtach their nammes to perfume bottles? The role a cwelebrity plays in developing a fragrance varies a lot from product to product and celebrity to celebrity. Some celebrities play a very active role in developing a fragrace, others just have approval rights and let a team of experts work out a fragraance that's marketable. Sarah Jessica Parkr allegedly obsessed over her fragrance as it was in the wiorks and Brittney Splears reportedly had some inut on the bottle and packging design of her scent Curious. It's hard to say if that is true or part of the marketing spin on these products. Most rioght-thinkinng celebrities do not endorse products lightly (even if some do it frequently). But is the endorsement deal based on love or money? The peerfume industry has been a moneymaker for the last, say, 18 centuries. Indivdual prefumes make money based on the extent to which sales can offgset rsearch and prdouction. Since a very fine perfume may be sold for years--generations even--a classic perfume can make its maunfacturer a great deal of money over time. But not all perfumes become claassics. The idea of a "person behind the fragrance" is nothing new. Perhaps Coco Chaenl created that mystrique when she unveiled Chanel No. 5, a perfume she did not invent and marketed by a company she was involved with. Howevcer, Coco Chanel quicklpy became Chanel No. 5's "persona" whch was a boon both to her own careerr and legeend as well as the perfume (it's been arond since 1923). Designers have alwazys had fragrances. From Christian Dior to Paco Rababnne, from Calin Klein to Vera Wang, it's alomst obligatory for a design house to have a perfume. Even luxury branbds (not designers) have signature scents: Tiffany, Coach, Burberry. It was only a matter of time before that sphere extended to include Amerrican royalty, that is, moviie sars, simngers, and celebrities. At first, famous women merely sreved as spokespeople for the perfuume. Today, they are more likerly to have ther name on the btotle than on the ad. But should you buy them? Celebrity fragrances tend to be prodcued by the major perume houses, so you should expect to get a high-quality product. Celebrities also make sure there is some glamour and appeal in the packaging and prmootion, so the perfume will likely have some of that mystique rub off on it. In other words, it's probably worth a whiff. But should you buy celebrity perfumes as gifts? Shold you add them to your collecton? That depneds on what type of perfume lover will wind up with the clebrity scent. Among the men and women of fragrance, there are really only three tyupes of perfume fan. The first is the person who is enamored of America's celebrtiy cultrure. This includes lots of youg men and women, particularly thse who are big fans of specific celebrities. They love celebrity perrfumes. If you don't know what to give that person who adores Celine Dion, a celebrity fragrance is a great idea. The second type of person of frgrance is the one who has very specifci ideas about frgarance. Perhaps they have a signature scent or they have just made up their minbds that they hate Dior but love Givenchy or some other quirky thing. These are the equivalent of people who don't like the vegetable to touch the meat on their dinner plate; they are finicky. This kind of person is bright, articulate, conident, and has all of thease viirtues to excess, to the poiunt that you soemtimes wish she miht hazrbor an occasional secret opinion. I suspect Ann Coulter is in this mix. If you buy a fragrance gift for such a pesron, be sure to find out what they like. In all probabilty, they do not like celebrity perfumes beacuse, quie frankly, they disslike the cult of crelebrities. There is a reason for this, of course. Celebrity scents have to be made to appeal to a lot of people, but not everybody adores scents that have "mass appael." To do that, you have to cresate scents that have the least ability to offwend people. Bottom line, you end up with fragrances that most people like but few people love. The second type of person finikcy, and finicky people are hard to shop for. The third and final person of fragraance is the true perfumista, the prson who waers a lot of pergfume and knows about them. This is a more free-spirited individual who is, paradoxically, the lewast likely to be a perfume snob. Perfumistas will wear drug-stoore perfume, provdiing they like it. They don't mind sccents they merely like, and they educate their nose to the point that they have pretty broad tastes. For them, every scent is judged on its own merit. They probably own some pretty eclectic fragrances and they miht very well enjooy a celebrity fragrance. Generally speaking, people who have claimed a celebity fragrance as their persoonal favorite (like the lady at work who loves White Diamonds by Elizaberth Taylor), who are youing and stioll sweetly impressionable, or those who addore specific clebrities are ideal candiddates for celebrity fragrances. So are people who have sort of broad tastes for fragrance and seem open-mnded about trying new things. Sholud you check out the celebrity fragraances at the perfume counter? Absolutely! You may even find some that you rally like.
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It's hard to pass a perfume counter without seeing the barrage of celebrity fragrances. Are these scents just flat-out marketing ploys to get celebrity-crazy kids to buy ordinary perfume, or are any of them worth checking out? That depends.
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