Blogs are a new format, but one that is growing as quickly as the internet did originally; 4 million people are now involved in blog writing, which is an impressive size audience on any scale. Blogs are a great way to help build relationships with the target market, as they are cheap, easy to set up and most importantly, free to use. They are a great way to tear down the traditional barriers that exist for companies trying to reach their customers, and offer a highly convenient and simple way to get both parties messages across to one another. Due to the personal aspect of blogging, businesses can really get to know their consumers, and vice versa. The closer a person feels to the company they are buying from, the closer the affiliation and loyalty factor. Simply by posting a question, or an opinion, on a blog, the company can sit back and take note as the customers begin to discuss it between themselves, and let the whole topic unfold before them. Due to the intimacy of a blog, and the personal aspect of the idea, the opinions and advice posted is personal, enthusiastic, and emotional - the informal nature of blogging means customers can really be themselves, but also so can the company. By making themselves more accessible, more up to date with the latest trends in technology, their appeal to potential customers can grow rapidly. Using a blog to keep customers up to date with latest offers, new products, and future plans can help to reduce marketing costs, and leave the business safe in the knowledge that the information is reaching far and wide - essentially with very little cost or time. This goes for any possible market research as well; ideas can be tested on the target audience without going through rigorous questionnaire and survey testing, which are seen by some consumers as time consuming and tedious. Research can be made fun, and by getting their opinions heard, customers will feel like they are having a meaningful input into the future development of the company. Another issue that can be covered through blogs is job opportunities, which can be posted online and therefore seen by a large number of potential employees. Not only is this beneficial to those looking for employment, but by being able to reach a new, larger pool of the labour market, the company are also increasing their chances of finding the best person(s) for the post. Finally, another advantage for businesses is that they have a fast, effective and professional way to react and respond to any negativity, complaints or accusations levelled at them through their blogs. Being able to defend themselves means any potential damage to their reputation, image or loyalty amongst their customer base can be kept to a minimum.
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Blogs are a new format, but one that is growing as quickly as the internet did originally; 4 million people are now involved in blog writing, which is an impressive size audience on any scale. Blogs are a great way to help build relationships with the target market, as they are cheap, easy to set up and most importantly, free to use. They are a great way to tear down the traditional barriers that exist for companies trying to reach their customers, and offer a highly conve...
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