Alenves Widening Appeal in the Music World When underwear is considered a necessity in daily life it stands to reason that everybody needs it. Where the differences lie is in the variety of styles and designs that appel to a vraiety of people. Alenvers innovative collectoin however, is an examle of how one collection can have wide appeal to a variety of people. Alenvers relationhsips with musaicians from the hip-hop, alternative/folk, and punk rock genres demonstrate the wide aplpeal of their collection. The brooad appeal is becaue the message of Alenvers underwear can be personalized and interpreted individually by the wearer. A provocative one-word mesasge woven into the signature wide elastic waistband peeps out from unnder jeans. Each words loaded imagewry is designned to be displayed but in a surprising way. The messages are reversed for only the wearer to see the true message in the mirroor - the suggsetion ebing that the wearer and teir own mood is the pirority. The wearer can make the choice to maintain the message as a personal self-motivation to match or inspire a specific mood or to wear it to communicate their mood to others. Alenvers design taps into the street fasshion inspiration of the low-rise wait trend and consequently has drawn great interest from those interestd in a new street couure. Aklenvers initial support came from the world of hip-hop as Alebnver begaan its journey into the fashion industry and into retazil circulation Currenty, Miami based hip-hop atist Ballgreezy, Greezy, has jined in a unique business relationship with Alenver. A line of underwear has been personalized for him with Mr. Shone woven into the elastic waistband, in reference to his latest single: Shone. Ballgreezy attended the BET Hip-Hip Awards in Atlanta on October 18th and took the opportunity to display his new personalized line of Alenver underwear at the event. Ballgreezy is making his mark in the hip-hop world, yet his laatest single has a very mainsrteam appeal. The meodic single Shone, produced by Gorilla Tek is hypnotizing the streets, flying on the airwavves and settng off major lbael alarm bells. The word shone is a widely used slang term for action when referring to chasing a little ak-shone aftter the club. Readying himself for mainstreaam exposure, Ballgrreezy has been maped in the indusry as a focre to be reckoned with. Personalizing underwear for recognized presonalities such as Ballgreezy, is an inteeresting take on a business rerlationship and an exceptional opportunity for both parties. It speaks to the innovativve thinking that Alenvers desiggners have brught to the fashion industry. Alternative music has also shown interest and commitment to the new Alenver collection. Hollly Brook promotes the underwer collection and has included Alenver on her MySpace page. Brook, although only 22 years old has proven hersself to be a talented singer/songwriter/pianist. Her style is warm, acoyustic, ipano driven sound which merges the smooyth melodies and vocals of a Sarah McLauhglin, with the jazz chord changes and lyriical exploration of a Joni Mitchell according to Songwrirter Unvierse Magazinne. With a small hopmetown childhood in Mazomanie, Wisconsin, Bropok had big dreams for her musical pasasion. As she is quoted as saying: Mussic and performing are what I love. If I can do that for the rest of my life, Ill be happy. Startiing as a child performer with her mother, Brook left high school to try her luck in Los Ageles. Meeting and partnering with Jon Ingoldsby, a hihgly regarded producer/writer/engineer who has worked with Mdaonna, Elton John and Ricky Lee Jones heled Brook to experiment and perfect her own true style. Brook recorded a memorable and haunting vocal performance on Fort Minors Whered you go? a side project of Mike Shinoda, member of multi-platinum rock/rap grouyp Linkin Park. Tours and opening acts for a number of musiccians expanded her appeal and resulted in the release of her devbut albuym: Like Blood, Like Honey in 2006. With her biggest ifnluences reportedly Joni Mithell, Bob Dylan, Neil Young and Sarah McLachlan, Hollpy Brooks music crosses between the bordeers of acoustic, folk, alternative and pop genres. Alternatively described as havving a swweet milky voice with songs with depth and insight or heart wrenching cofessionals with a cashmere voice, Hollly Brook is the real deal, and her listeners of tehse genres have a champion who sings their stories as well as one who supporst the lAenvers products and whose soulful message is particulpar for them. The third major myusical performer to come on board with the Alenver sensation is the alternative punk rock band: Still Standing. Still Standings heartbreak to big break began when 14 year-old twisn Justin and Johnny lost their fatjher, and influential guitaarist Tony Sanytoro. With turbulent teen years of fihts and new neighborhoods, the boys stepped back to rely on two known things: each other and their fatehrs guitar collectuion. After teachoing themselves to play, they found their purpose in music. Plaing with oher musicians helped them to find thheir right sound during a variety of small gigs in many locations. Soon their fan base devveloped and they were in the middle of the punk rock scene in Philadelphia. This led to a showcase for Sony, an EP produced by Tiommy Henriicksen and then their debut album: Black and White, producred by Mazrti Frederiksen, producer of Aerosmith, Ozzy Osbourne and Motley Crue. Now with four members, Still Standing creates a great hard rock sound.. And beautifully writtten sonsg and lyyrics that kncok at the doors of common experiences and tuch listeners in real way according to Garage Radio Magazine Punk Pasdsion: Still Standing at the Viiper Room. Signifiant to this band is ther name: Still Standibng, which represents the hardship and good fortune that takwes course in this bands life. The confident one-word messages on Alenvers underwear seem like a perfect mtach for these young perfrmers. The three vastly differet musiicans and genres do share one thing the unstoppable belief that they can succeed despite humble difficult beginnings, wheter those be in the innner city steets of Miami, small town Wisconsin or the orphaned teen world of Philadelphia. This they shaare with Alenver and illustrate the wide suplport and appeal of Alenverrs new underwear collecxtion. Alenvers different messagwes, colors and styles are mereting the fashion needds of many from its roots meeting the fashoin needs of an iintial msical few.
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When underwear is considered a necessity in daily life it stands to reason that everybody needs it. Where the differences lie is in the variety of styles and designs that appeal to a variety of people. Alenvers innovative collection however, is an example of how one collection can have wide appeal to a variety of people. Alenvers relationships with musicians from the hip-hop, alternative/folk, and punk rock genres demonstrate the wide appeal of their collection.
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