His I Love NY logo started an advertising trend that promoted the production of numerous bumper stickers, buttons and T-shirts throughout the entire state. The lone silhouette of a singer illuminated with electric rainbow hair has become the icon of a generation. Any record collection from the 60s features at least one or more covers that were created by this famous designer, his work has permeated our culture. His name may not be as well known as his work, but his work is recognized instantly by millions of people. But, can it be called art? The Graphic Artist would rather not engage in this discussion. Actually, he would rather not use the term art entirely. In a recent interview, the designer said we could all benefit from removing the word 'art' and replacing it with the word 'work.' If a work proves to be very, very good, we can then refer to it as a great work. If you think about it, this concept makes sense - if someone accomplishes something we say they did a good job, when the miss what they are aiming for we call it bad. For example, he claims that his work follows a very deliberate process. In one of his exhibits, he traced the "Picasso of Design" with red nylon rope, connecting his own work to these inspiring sources complete with sketches and drawings along the way. Almost like a maze. While the final destination is at first unclear, through deliberate wanderings that follow one thought to its next logical progression, the maze is solved. Paper wings and an angel postcard helped him create a gorgeous painting. These two things hung on the wall across from the finished painting. An additional famous piece is hung facing a famous comic strip. This poster centers on a recognized pianist sneezing, thus making fun of the supercilious perceptions about classical music. He says he's always gained inspiration by looking at the world as a great visual resource. Working for an Italian typewriter company, a famous painting was utilized to send his message. A sad dog lying next to his dead master's feet is depicted in the original work. The dog is resting next to a red typewriter in the poster. He served as an inspiration in launching a largely powerful New York studio that contributed to the advancement of graphic design. Additionally, he co-founded a key city magazine, thus creating the feel of different city magazines throughout America. He's designed observation decks, restaurants, and even an exhibition for a prominent trade center. He was also the designer of the red AIDs ribbon which is an instantly recognizable icon. He was always intent on finding out how far he could push boundaries, and says he's always had a wide variety of interests. Potentially, one of his best known works is of a male singer; over six million copies were printed. The singer's hair is quite colorful in the poster, and is in keeping with an iconic profile made by another notable artist Many people look at the psychedelic nature of the singer's hair, however, and attribute the work more to drugs than such an artistic response. Naturally, this is something he never admitted to. Another highly memorable work of his was the design of two giant playgrounds, one for children and one for adults.
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The famous I Love NY logo is seen printed on everything from T-shirts to buttons, it's a hot seller not only in New York but all over the country. This designer's work featuring a silhouetted singer with technicolor lightning bolts for hair is an iconic image to an entire generation.
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