Social Network Marketing is a pretty big thing at the moment, everybody is realising the power of the social media giants like Facebook, Twitter and YouTube. Due to the nature of an MLM business, social network sites really are a match made in heaven, after all its all about networking with other people. Relationship building is the name of the game in our industry. One thing that's important to remember is that we don't want to become spammers by only promoting our opportunities. Most of our time on these networks should be connecting with prospects and finding new ones. I expect you have already seen your own fair share of spam on sites like Twitter and Facebook, and also YouTube in particular. Personally I find it a real turn off, I expect you do to. You can go a long way in creating trust and friendships in social networking sites, promoting your content (which other people can share), building your brand and even build a list within the social networking site itself. You could quite easily build a celebrity like status using Facebook, Twitter, YouTube etc... With the potential available from social network marketing you'd be crazy to let the current craze pass you by. Here are two ways you can use social networks Facebook - Every marketer should have a Facebook account. This is a very powerful way to build rapport with prospects, you can also find a lot of new prospects there also. You can look for and add friends who are interested in a similar niche to you. You can also look for other Facebook groups that are relevant to your business. More people will be able to find you the more groups you join, you will also get people adding you as a friend. After you've joined about 200 groups your friend requests will probably increase dramatically Create a Facebook fan page, this is a cutting edge marketing strategy right now that you should take advantage of. Everybody likes to be liked of course! The more fans you can get the better, it's always good to look popular, but you are also able to send a status update to all your fans at the click of a button, so it becomes a very powerful marketing tool. It's similar to building a marketing list. Its a good idea to have some sort of offer on your fan page to encourage people to not only 'like' you, but also to opt in to your list. Social Bookmarking sites - These are great sites for posting your content, when people come across your articles/videos they can share it with their friends if they find it useful, they can also vote for/like it at the push of a button. This is fantastic for viral exposure and also for getting backlinks to your content. These days Google and the other search engines are giving more credit to backlinks from social bookmarking sites, so the more of these you can get the better your traffic levels will be. Because you want your content marked on as many sites as possible you might want to consider using a free tool like Onlywire to do it all for you automatically, it will save you a ton of time! There are also three other methods that you should be using to get massive exposure for your content. If you also use a content marketing strategy you really can explode your business with 30 + leads a day for your business.
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