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A useful discussion regarding the Room 101 franchise, Room 101 Jewelry and the brand's illustrious founder Matt Booth.

By: Bloodysilver

Who is Matt Booth, & what is Room 101?
ROOM 101 is a boutique label luxury chain of motorbiker silver jewelry created in 2003 by musician Matt Booth, who was created by his obsession with personalized jewelry to start his own chain. Like virtually every other biker sterling silver designer out there, Matt Booth's history has been anything but normal. Matt Booth is a keen jeweler, bass player, tattooist, and cap it off , Matt Booth is an ex-member of an elite US Marines unit.
Matt Booth's Sources of Inspiration

As a U.S. Marine sent to the Asian continent, Matt Booth found the rich culture in Asia & the Middle East especially engaging. Matt Booth's experience as a marine developed to be a crucial time both in his private life & his work as a jeweler. He moved back to Hollywood in 2000 to play music as a bass player. Through it all, Matt Booth stumbled onto jewelry through his involvement in the music scene and "immediately became obsessed & started tinkering with the craft." Matt Booth quickly identified a clientele for sterling silver biker jewelry, & went about making name for himself in the biker sterling silver scene. Room 101 was born in 2003 and is currently approaching its 7th anniversary. It is this integration of Asian Exposure coupled with numerous nights of soaking up the vibes on the Sunset Strip that offered Room 101 its base in both style & forge. Because of his rock musician experience, Matt Booth's Room 101 designs are also edgy, profound and quite rebellious in mood & style. Due to his Asian exposure, Matt Booth's Room 101 sterling silver biker jewelry works successfully create a paganistic, ritualistic feel which a handful of jewelers have been able to recapture. Many years later, Matt Booth's Asian exposure became the push for his creation of FU, the icon of Matt Booth's Room 101 Collection.

Matt Booth's Room 101 sterling silver biker jewelry is a cut above everyone else; the works feel pleasantly heavy & well-crafted. Room 101 jewelry pieces are extremely nice to wear, and the keen eye to detail in each item of biker silver jewelry is unparalleled. While Room 101 has also initiated venturing into diamond, platinum and white gold jewelry to cater to a larger base of followers of silver sterling, Room 101's silver sterling creation stays as the embodiment of the Room 101 line, & avid motorbikers continue to form the bulk of Matt Booth's following.
Through the past 3 years, Room 101 has been appearing in famous lifestyle, fashion, and specialty magazines worldwide, & has made guest appearances on key network television. Room 101 is gradually increasing momentum, & Room 101's international & domestic customer base continuing to enlarge. At this time, Room 101 is carried in a number of select boutiques globally.

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An informative writeup on the Room 101 culture, Room 101 Jewelry and its illustrious Founder Matt Booth. This discussion charts the reader through the founding of the Room 101 label brand and its rapid promotion to the peak of the sterling silver gothic jewelry industry.

The writer is a New York-based veteran jewelry expert with 10 years of expertise under his belt. He specializes in jewelry craft and gothic fashion review. If you wish to find out everything you need to know about choosing premium grade replicas made from real sterling silver jewelry, visit Gothic Silver Jewelry

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