Who is Will Cascio, & what is Heavy Magic?Will Cascio of Heavy Magic has forged a following in the custom leather trade since 1994 on his strive for innovation "bringing tomorrow today", joined with strong masonry, & an attention to detail bordering on obsessive. - Discovery ChannelBased in Austin, Texas Will Cascio is perhaps the most skilled designers and craftsmen of sterling silver motorbiker jewelry the world has ever seen. Since 1994, Will Cascio's mightily accomplished Heavy Magic brand has been making some of the biker sterling silver industry's most intricate and beautiful biker silver jewelry. Will Cascio's passion and dedication to the trade is legendary, and he has been heard to isolate himself in his workshop for over seventeen continuous hours while insanely working & forging some of his top pieces of silver sterling art pieces. And the fruitages of Will Cascio's work manifests obviously in the gorgeous, complex and apparently perfect pieces of sterling silver motorbiker jewelry Heavy Magic makes. The Rough Old World mood and appearance of Heavy Magic's motorbiker silver jewelry is the characteristic of Will Cascio's designs. Everytime you hold a piece of Heavy Magic biker sterling silver in your hands, it makes you feel almost like you are grabbing a priceless artifact crafted by pagan masons of the rustic old unremembered dynasties long passed. Heavy Magic Fame & AccordHeavy Magic's items have gained widespread accord and recognition, & have appeared as important parts of some of Motorcycling's best show winning bikes. His works were focussed on by Discovery Channel's "Great motorbiker Build-Off, in the Well-Received Rob Report Collections magazine - together with a number of famous Chopper Magazines.Will Cascio's story & pre-Heavy Magic PursuitsBefore Will Cascio became a biker sterling silver designer, he pursued many earlier jobs. He used nine years as a rodeo cowboy, 4 years as a Professional Horse-Rider, eight years as a accomplished Graphics designer. His Graphic Art has been published in numerous top magazines including but not limited to: EFX ART & DESIGN, CHURN art magazine, Magical Blend, Lapis and RELIX music magazine. Will's previous Graphic design items was featured on the covers of two music CD releases, world tour package design, & Tower Records promotion for Grateful Dead drummer Bill Kreutzmann's band Trichromes. Will Cascio has also worked on & off for 22 years as an Actor/Stuntman with films such as Back to the Future II & III, Stunt Backup for Michael J. Fox, and Ninja Turtles III, playing Raphael Stunt Turtle . These sparks of inspiration necessary to forge biker jewelry can only be triggered when one walks the talk & actually lives the life of a rugged motorbiker, and as part of the rugged motorbiker culture. Like all top creators of sterling silver gothic jewelry, Will Cascio did what he promised, and got his inspiration for biker sterling silverthrough living the outlandish, odd-job, bohemian & a unpredictable life of the attitude motorbiker who pursues solely the things which capture his desire. Not taught by anyone & accomplished in numerous art forms including: skilled leather designs, wax carving for bronze statues, & silvery jewelry, acrylic hand art & airbrush on canvas. His current artist passion is leather work & digital art. Why replicas, fakes and Heavy Magic inspired jewelry is rising in popularityIn recent days, Heavy Magic jewelry has faced challenges from numerous offshore competitors with the talent, resources & ability to offer equally detailed, gorgeous & well-crafted luxury gothic silver jewelry to bikers and other fans at a small fraction of Heavy Magic jewelry prices. Today, fans of gothic silver jewelry are given a wide range of alternatives to original Heavy Magic jewelry. Gothic sterling silver jewelry fans are waking up to the reality of branding, which is really no more than an illusion. Brand is not something which customers can always be expected to pay for. Given the widespread availability of cheaper & equally attractive offerings, it is little wonder that designer label jewelry isn't an uncommon sight on the streets despite the luxury brand pricing of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on designer label jewelry when you could easily get a nearly identical piece made from the same top grade 925 sterling silver at a small fraction of the cost?However, in purchasing alternatives in the form of fakes or similarly styled inspired designs, it is critical to first know the quality of jewelry you are paying for. Heavy Magic Jewelry competitors range from top grade alternatives and close replicas by freelance expert jewelers to mass-manufacturing manufacturers churning out low grade bootlegs made from cheap metals such as aluminium and copper.
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A useful essay on the Heavy Magic style, Heavy Magic Jewelry & the brand's famous founder Will Cascio. This writeup charts the reader through the history of the Heavy Magic label brand and its quick promotion to the top of the gothic jewelry world.
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