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A long tradition of style: the Hermes Story

By: jaky andy

Shortly after Hermes has opened shop in 1837, the house was already forging a stable place in thefashion industry. toParis Exposition in 1855, Hermes has won first prize in the class, and won the first class of theUniversal Exhibition in 1867. Crowns are often postponed or put off for Hermes ended harness fine and dressings.

Beginning as a saddlery, the Hermes (pronounced "air mess") family quickly established a reputation for excellence and success worldwide. Popular in the 1800s for their fine saddles and halters, Hermes is today a renowned fashion house. Their designer Hermes handbags and other accessories have moved the company into the 21st century, while continuing to retain their Old-world charm and presence.

Charles-Emile worked hard to bring his sons up in the business, and in 1914 he retired and turned over control of the company to them. They changed the name of the company to Hermes Freres and employed 80 craftsmen. Obtaining sole rights to use the zipper in their leather goods, Emile-Maurice added a line of leather garments to the family business. The zippered golf jacket, designed for the Prince of Wales, was the first item released. Having an eye toward the future, and a somewhat demanding wife at home, Emile-Maurice produced the first Hermes purse, and a women's couture collection followed shortly thereafter, previewing in Paris in 1929.

Charles-Emile Hermes took over from his father around 1880 and moved the shop. During this time, he launched the business into retail and the Hermes Company began to provide accessories to the elite clients of North Africa, the Americas, Russia, Asia, and Europe. The creation of a bag used to carry a rider's saddle was the first nod to what would later become the first Hermes handbag.

The 1930s produced some of the most recognized Hermes looks. A leather Hermes handbag, Sac a depeches, was released in 1935, and would later be renamed the Kelly Bag. In 1937, the Hermes carre (scarves

) debuted on the Parisian market and were wildly popular with their dramatic, multi-colored effect. Hermes also celebrated the 100th anniversary of the company, and made their entrance into the American market by way of Neiman Marcus New York.

When Emile-Maurice died in 1951, he was succeeded by Robert Dumas-Hermes, who was only related to the family by marriage. Dumas-Hermes was responsible for the introduction of the duc carriage and horse logo, as well as the popular orange Hermes boxes. A savvy marketer, he used a photo of the new princess of Monaco as an opportunity to rename the Hermes purse, and the popularity of the Kelly Bag caught on like wildfire. The photograph of the new princess appeared in Life Magazine, and the Hermes name reached renowned status by the 1950s.

Changing hands again in 1970, the company introduced a young face to the world. Jean-Louis Dumas-Hermes, the new owner had a penchant for publicity, and has managed to make the name of sub-Hermes relevant to consumers oftoday 'hui. The couture house has been reinforced by his experience and his new approach to theExcellence. Many women wore the Kelly bag and theConstance clutch. They cover their heads with scarves Hermes, accessorized with the line of jewelry and wearing apparel cashmere for added style, luxury and class.

Many of the most recognized women in the world wear Hermes handbags. Among them, Paris Hilton, Nicole Kidman, the Duchess of Windsor, and Madonna. Below you will find a simple description of the awards the most popular:

-The Constance shoulder bag: Simply designed, the Hermes purse varies only slightly from the Constance clutch. A large H clasp closes the inside, and comfortable, double shoulder straps provide an easy carry.

-The Birkin: This Hermes handbag also offers a simple clasp for its "envelope" style opening, and double straps. The bag was named after Jane Birkin.

-The Kelly Bag: This was the original Hermes handbag, and not much has changed in over fifty years. The Kelly Bag is made from crocodile, alligator, ostrich-skin, or other natural leathers. A tiny padlock can fit through the metal-tipped clasp, and the key to the lock is easily hidden in the leather around the handles.

-The Trim shoulder bag: The Former first lady Jacqueline Onassis Bouve made this popular, and it continues tobe a favorite among fashionable women. A single strap carry bag, and a simple loop of each?not sensitive closes the lock.

Article Source: http://www.articlecontentprovider.com/articlesubmit

Shortly after Hermes has opened shop in 1837, the house was already forging a stable place in thefashion industry.

This article was written by the producers Hermes birkin

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