When Hugo Boss started his apparel manufacturing facility, trendy suits and scent were not on the agenda. Nowadays, Hugo Boss is a well recognized global fashion empire with a group of stores in 102 international locations, more than 5000 retail outlets along with an annual revenue of more than half a billion dollars. However, it was not always so good for the man whose business created one of the world's most fashionable men's clothing lines and at this time additionally includes Hugo Boss aftershave and other men's accessories. Hugo Boss started his clothing business in 1923 in Metzingen, where it is even now based, a small municipality south of Stuttgart, Germany. However, owing to the economic environment inside Germany at the time Boss was forced into insolvency during 1930. Undeterred, Hugo started a new firm and in 1931 became a member of the Nazi party. With the the progress of Adolf Hitler in 1933, Boss's business also started to thrive as he became the official provider of uniforms to the SA and SS guards. With the defeat of Germany in 1945, Boss was accused of being sympathetic to the Nazi regime and was denied the entitlement to take part in an election in Germany and ordered to pay a fine. He died in 1948 but his company continued and in 1953, with the requirement for SS uniforms vanished, the business turned its hand to designing suits. The timing was ideal, as the male fashion industry was just establishing itself and through the 60's and 70's Boss suits grew to be the standard for quality, fashionable menswear. In 1985 the company was floated on the stock market and the biggest shareholder is currently the Marzotto textile group. In 1993, exactly 70 years after it was founded, Hugo Boss launched its first scent, consequently making a section of the business that has steadily grown to become a central area of business for the company. Nowadays there are 2 central clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who resigned in 2002), was discontinued following the release of the spring/summer collection of 2007. Baldessarini is now a detached business division that focuses on a more prominent image than its 2 sister labels. It sells, akin to the other Hugo Boss brands, clothing, shoes, perfumes along with accessories but left Hugo Boss after the Spring/Summer 2007 collection had been despatched to boutiques. This is due to the newly launched premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini continues to design the collections; he will remain in charge of marketing. In addition to suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses plus a variety of mens cologne and womens fragrances. Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories. All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.
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This article is a company history of Hugo Boss
Liz Simmons specialises in the promotion and marketing of mens and womens fragrances and has over 20 years experience in the industry. Boss Selection by Hugo Boss eau de cologne is Elizabeths favourite Hugo Boss fragrance.
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