When Hugo Boss started his apparel factory, fashionable suits and scent were not on the agenda. Now, Hugo Boss is a well known international style empire with a chain of stores in 102 countries, more than 5000 shops and an annual turnover of more than half a billion dollars. In spite of this, it was not always so good for the man whose enterprise started one of the world's most trendy men's clothing lines and nowadays also features Hugo Boss cologne along with additional men's accessories. Hugo Boss began his clothing company in 1923 in Metzingen, where it is still based, a little municipality south of Stuttgart, Germany. But, owing to the economic climate inside Germany at the time Boss was forced into bankruptcy during 1930. Undeterred, Hugo formed a new business and in 1931 became a member of the Nazi party. Together with the advance of Adolf Hitler in 1933, Boss's business also started to thrive as he became the authorized provider of uniforms to the SA and SS guards. With the demise of Germany in 1945, Boss was charged with being sympathetic to the Nazi cause and was denied the permission to vote in Germany and ordered to pay a fine. He passed away during 1948 nevertheless his business survived and in 1953, with the need for SS uniforms finished, the business turned its direction to manufacturing suits. The timing was just right, as the male fashion industry was just establishing itself and through the 60's and 70's Boss outfits grew to become the standard for quality, fashionable menswear. In 1985 the company was floated on the stock exchange as a consequence the biggest shareholder is now the Marzotto textile group. In 1993, exactly 70 years after it was founded, Hugo Boss launched its first fragrance, therefore setting up a section of the business that has gradually developed to be an important area of business for the company. At present there are 2 central clothing lines - Hugo Boss and Hugo. The Baldessarini brand, named after the chief designer Werner Baldessarini (who resigned in 2002), was discontinued following the release of the spring/summer collection of 2007. Baldessarini is now an individual business unit which concentrates on a more influential image than its two sister brand names. It sells, like the other Hugo Boss brands, clothing, shoes, perfumes along with accessories but left Hugo Boss after the Spring/Summer 2007 collection had been despatched to boutiques. This is due to the newly released premium Boss line, Boss Black Selection, outselling Baldessarini. Baldessarini fashion was recently sold for approximately 9 million euros (Aug. 2006) to Ahlers AG, a fashion brand holding company. Werner Baldessarini continues to design the collections; he will remain in charge of marketing. Apart from suits, over the years Hugo Boss has branched out into shirts, ties, tuxedos, underwear, shoes, sunglasses as well as a range of mens cologne and womens fragrances. Today's sub-brands for men include: Boss Black/Boss Black Selection, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories. All fragrance brands (Hugo, Hugo Boss and Baldessarini) are now owned by Procter & Gamble.
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This article is a biography of the Hugo Boss Design House
Elizabeth Rodriguez specialises in the promotion and marketing of mens and womens fragrances and has over 20 years experience in the industry. Pure Purple by Hugo Boss perfume is Elizabeths favourite Hugo Boss fragrance.
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