1920s Guccio Gucci opened his first leather goods plus small baggage premises in his native Italy in 1921. Having earlier worked in London's Savoy Hotel absorbing the refined tastes of English nobles, he introduced this sensibility to Italy by way of exclusive leather-based wares inspired as well as produced by the master craftsmen of Tuscany. 1930s During the Nineteen Thirties, a chic worldwide clientele is attracted to the set of footwear, belts, gloves, luggage and trunks. The equestrian-inspired horse bit and stirrup motifs were becoming lasting symbols of the fashion house, and of an increasingly impressive design aesthetic. 1940s Facing a diminished amount of resources during World War II, Gucci shows itself to be an enterprise synonymous with exceptional inventiveness and inspiration. The traditional Bamboo Bag is introduced, and instantly establishes itself as one of the foremost of many iconic products. A favorite amongst royalty and celebrity alike, the bag is nonetheless available today. 1950s The trademark green-red-green web, a derivative of the saddle girth, becomes a big hit in the Fifties and even these days it remains one of the most familiar trademark identifiers. Further stores open in Milan along with New York signaling the birth of a global presence as a modern luxury brand. Sons Aldo, Ugo, Rodolfo and Vasco take over the business following the passing away of Guccio Gucci in 1953. 1960s Gucci introduces products that are cherished by the most iconic figures of the era and results in being renown for creating ageless designs. The printed Flora silk scarf is produced for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, these days it is known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Retail outlets open in London, Paris, Palm Beach and Beverly Hills continuing the worldwide expansion of the Gucci brand. The legendary interlocking double 'G' emblem is adopted in the mid 1960s. 1970s Stores open in Hong Kong and Tokyo because expansion is targeted in the direction of the Far East. Product diversification increases and the company carrys out major research into new deluxe resources. Contemporary, progressive concepts are created and other product categories are launched. The previous classic designs are modernised with new shapes and colours whilst keeping the quality and craftsmanship that is paramount for the brand. 1980s Gucci becomes a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, results in being head of the company with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Arabic investment corporation, Investcorp, purchases the remaining fifty percent of shares belonging to Aldo Gucci and his descendants. 1990s Universal praise follows the relaunch of Gucci which is inspired by means of a inventive blend of innovation and tradition. Tom Ford becomes creative chief of Gucci during 1994 and he brings a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses quickly become icons of Ford's unique vision. Gucci creates the extremely successful transformation to a fully public enterprise by the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation names Gucci "European Company of the year 1998" for its strategic vision, management quality and overalll efficient and financial performance. A strategic venture with Pinault-Printemps-Redoute is created in 1999 and transforms Gucci into a multi brand group. 2000s Neilson company names Gucci the most sought-after luxury brand in the world during 2007 cementing its amazing universal success. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 building a unique vision that fuses past and present; history and modernity. Exploring its rich heritage and unrivaled craftsmanship capabilities, strategic house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a innovative new look. The relationship with UNICEF, first started in 2005, expands on an annual basis becoming a major corporate initiative that blends well with the Italian brands comprehensive reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his leadership the fabled Italian brand's exclusive heritage and long-lasting principles are emphasized in conjunction with its high fashion and aspirational style.
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This article gives a brief history of Gucci
Elizabeth Rodriguez specialises in the promotion and marketing of mens and womens fragrances and has over 20 years experience in the industry. Gucci Ii by Gucci parfum and fragrance is Elizabeths favourite Gucci fragrance.
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