A breif introduction into the Fundamentals Of Optimisation and how to make sure that your web site will be indexed for the phrases you want

Where do I start ?

The initial step you should take is analysis, you should use an seo tool to check that your meta tags
are correct and relevant to each pages content, its simple to do and will ensure that you are not rowing against the current when it comes to SEO.
There are many free SEO Services tools that will check your meta tags and also offer you an indication of keyword density on your webpage.

Meta Tags are the lines of html code and text contained in a website thatare used to tell the search engines about that site.

Keyword density means the amount of times a word appears on the page, and is revealed as a percentage. This can be used by search engines to conclude what the page is about.


Ok what next ?

Once you have concluded the analysis and determined that the whole thing is fine, you are ready to commence building backlinks, backlinks are links from other websites or blogs that point to your site.
Search engines akin to google use backlinks as a way of measuring how important a website is, the more backlinks that point to your site, the higher in google's listings your site will be returned.

Are All Backlinks The Same ? No. the merit of a backlink is affected by many factors.
The higher the page rank of the webpage your link is on, the more influential that link will be.
Other factors can affect the worth of the link such as:

Webpages Being Blocked form search engine spiders by "no follow" in robots.txt
Pages Alexa Ranking.
Number of links on the same page.
Relevant authority of the site.
Age of the Domain.
Quantity and quality of the pages inbound links.


Keyword text links

Keyword text backlinks will allow you to improve your position in the rankings of major search engines for any keyword you choose, for instance if you used the keyword "sausages" as anchor text for your links, then you would see your website improve in the rankings under the search term "sausages".

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Optimising your website can seem like an intimidating job, this article will give you a straightforward insight of SEO and what is required to get your website climbing the ranks.

Author: Brad Callahan of High Impact SEO specialists in SEO Services & Internet Marketing

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