For today’s graphic design & print studio the challenges are far greater than they have ever been before. The term graphics no longer refers simply to making pretty pictures or attractive interfaces or publications. True, it’s long been advocated that a picture paints a thousand words, but perhaps today a mere thousand words isn’t enough. A graphics studio today is required to do a great deal more, because the world has changed, and moved on. It’s a competitive world out there, and with more consumers than ever, hungrier for great deals, trustworthy brands and exciting opportunities, yet with less and less time to browse the various brands and spend time distinguishing them from each other, creative design & print designers now need to be more brand conscious and consumer focussed than ever before. We live in a world where brand is king, and if your brand isn’t king, then you’re losing out in a big way. But with more brands jostling each other, vying for the attention of the wallet grasping consumer, getting your brand to stand out, grab attention and deliver a pithy message or style is not only tough, but getting tougher. There’s no central database of logos available, so it’s anyone’s guess just how many different logos there are in the world. From baked beans to cars, from schools to government agencies, everyone, it seems, has to have a logo. But it’s the responsibility of the graphic design & print studio to create the right logo for the right business, making sure it says the right things in the right way. That’s not so easy, and here’s why. The truth is that we rarely look at a logo. For all the time and effort that creative design & print designers spend designing and creating an effective brand logo, most of them pass us by. They aren’t ignored precisely, but we tend to glance at them as we do the faces of our friends. We recognise our favoured brands by glancing at the logos, the colour themes and general styles, in the same way we glance across a room and single out our friends by quickly glancing at their faces. In other words, a logo or brand image has to be instantly recognizable. This means that it has to combine simplicity with recognisability. It needs to be possible to quickly recognise the brand from its designed logo, and this means that the logo has to be unique, different in some way to other logos, and yet simple enough to be easily remembered. There have been some dismal failures, and often a poorly designed brand image, overly confusing or misleading logo or design scheme has precluded the demise of the company or brand itself. A fair proportion of the eventual success of a business or company relies upon the successful application of design and print skills offered by a graphic design studio. In order to achieve this, most graphic designers tend to use a number of methods and tricks, one of which is psychology. Understanding the way we look at logos, remember them, and associate colours and styles with certain categories of products or services is important. For example, many technology related companies and brands tend to stick with colours such as blue and green, frozen food products use colours such as blue and white, ready meals come packaged with brown, yellow or red colours and mobile phones often use silver or black. Why is this? Often there is no particular reason, but instead a general agreement that the colours are familiar. Of course, it could be suggested that frozen foods look better with blues and whites because it looks cold, and seems to create a more harmonic impression of the product. A frozen food package that looks warm might discourage the consumer who would prefer to see frozen food that looks as if it really is frozen and not half thawed. From the font used to the colours employed, from the balance of text and images to the overall layout on the page or packet, a graphic design & print studio today needs to be able to use all these, and many other tricks, to create an overall brand image or impression that will at once be captivating and grab the attention of the consumer, at the same time as ensuring that the first, almost subconscious impression, is appropriate to the product or service, and will provide the right impression. Creative design & print designers need to understand the way we as consumers think and respond, making sure that the second and a half we spend glancing at a poster, package, leaflet or sign will engage us in the right way with the product or service being promoted.
Article Source: http://www.articlecontentprovider.com/articlesubmit
In an increasingly consumer oriented world, the graphic design & print studio today needs to find new and imaginative ways to match products and services to consumers in a highly effective way. How do they achieve this, and how well do they need to know how our minds work?
graphic design & print studio | http://www.specialdesignstudio.co.uk | creative design & print designers
Please Rate this Article
5 out of 5 4 out of 5 3 out of 5 2 out of 5 1 out of 5
