1920s Guccio Gucci opened his original leather-based merchandise and small luggage store in his native Italy in 1921. Having formerly worked in London's Savoy Hotel absorbing the refined tastes of English aristocracy, he presented this sensibility to Italy via exclusive leather goods fashioned and produced by the master craftsmen of Tuscany. 1930s During the Thirties, a sophisticated worldwide clientele is attracted to the collection of footwear, belts, gloves, bags and trunks. The equestrian-inspired horse bit and stirrup motifs ended up becoming stable symbols of the fashion house, and of an increasingly progressive design aesthetic. 1940s Facing a diminished quantity of materials for the duration of World War 2, Gucci demonstrates itself to be an enterprise synonymous with exceptional inventiveness and inspiration. The classic Bamboo Bag is released, and instantly establishes itself as one of the first of many iconic products. A favorite amongst royalty and celebrity alike, the bag is even available today. 1950s The trademark green-red-green web, a derivative of the saddle girth, becomes a great hit in the Nineteen Fifties and even these days it remains one of the most familiar trademark identifiers. Extra retail outlets open in Milan along with New York signaling the birth of a global presence as a contemporary luxurious brand. Sons Aldo, Ugo, Rodolfo and Vasco take over the enterprise following the loss of Guccio Gucci in 1953. 1960s Gucci introduces products that are cherished by the most iconic figures of the era and results in being renown for producing ageless designs. The printed Flora silk scarf is created for Grace Kelly. The Gucci shoulder bag is worn by Jackie Kennedy, nowadays it is well-known as the Jackie O. Elizabeth Taylor, Samuel Beckett and Peter Sellers all carry the unisex Hobo Bag. Retail outlets open in London, Paris, Palm Beach and Beverly Hills continuing the global development of the Gucci brand. The legendary interlocking double 'G' emblem is adopted in the mid 1960s. 1970s Retail outlets open in Hong Kong and Tokyo as development is targeted in the direction of the Far East. Product diversification increases and the company carrys out major research into extra lavish materials. Original, innovative concepts are created and added product categories are launched. The initial classic creations are modernised using new shapes and colours whilst preserving the class and craftsmanship that is paramount for the brand. 1980s Gucci becomes a public limited company in 1982, and Maurizio Gucci, Rodolfo's son, results in being head of the business with half of the shares. Domenico De Sole assumes presidency of Gucci America in 1984. The Bahrain-based investment corporation, Investcorp, buys the remaining 50 percent of shares belonging to Aldo Gucci and his descendants. 1990s Universal praise follows the relaunch of Gucci which is inspired as a result of a pioneering mix of innovation and tradition. Tom Ford becomes creative executive of Gucci in 1994 and he instills a sense of daring and provocation into the brand that resonates with celebrity and accomplished elite. The stiletto, and metallic hardware silk cut-out jersey dresses rapidly turn into icons of Ford's rare vision. Gucci makes the very successful transformation to a fully public company with the appointment of Domenico De Sole as CEO during 1995. The European Business Press Federation names Gucci "European Company of the year 1998" for its strategic vision, management quality and overalll economic and fiscal performance. A strategic alliance along with Pinault-Printemps-Redoute is formed in 1999 and turns Gucci into a multi brand group. 2000s Neilson company pronounces Gucci the most desired luxury brand in the world during 2007 cementing its amazing worldwide achievement. Former Accessories Creative Director Frida Giannini is named sole Creative Director in 2006 producing a single vision that fuses past and present; history and modernity. Exploring its rich heritage and unrivaled craftsmanship capabilities, important house icons including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo are reinvigorated by means of a innovative new look. The partnership with UNICEF, initially started in 2005, expands on an annual basis becoming a key corporate initiative that blends well with the Italian brands overall reach. In 2009, Mark Lee is replaced by Patrizio di Marco as CEO of Gucci. Under his management the fabled Italian brand's exclusive heritage and long-lasting ethics are emphasised in conjunction with its high fashion and aspirational style.
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This article is a profile of Gucci
Liz Simmons specialises in the promotion and marketing of mens and womens fragrances and has over 20 years experience in the industry. Gucci by Gucci fragrance for women is Elizabeths favourite Gucci fragrance.
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