Many publishers think the quickest way to garner a decent PageRank or PR rating is to get sites that have high PageRank to link to them. The thought is that if a page with a high PageRank links to you, its PageRank transfers to you. While this is somewhat true, the process is more involved. The reality is that Google's algorithm for determining PageRank only allows pages to pass along their own PageRank number divided by the number of outbound links it has on that particular page. This means that the PageRank that "rubs off" might not be all that it's cracked up to be. This, in a nutshell, means that if you managed to get a site with a PR of 8 to link to you, you won't get a ranking of 8 or even close to it. For example, if this site already has 3 outgoing links and you make 4, the PR passed to each site would be 2 units, rather than 8. On top of this, the high PageRank is very likely on the site's home page, not its internal links page, where your link would appear. The PR that's passed on depends only on the PR of the page where the link appears. Considering that many high ranked sites have lots of outbound links, it can become painfully clear that these might not be the best places to go for reciprocal links to boost one's own PageRank. One of the better strategies is to target sites that are up-and-coming that have modest PR ratings. This might seem like an odd way to go, but it makes sense. As long as the sites are reputable, but have lower rankings just because of their relative newness, they can pay off in the long run. There are a variety of reasons why these sites can work better in the long run. The top is the fact it is simply generally much easier to get a lower PageRank site to put outbound links on it. These sites are also very likely to agree to put links on their front pages and they might even go along with using keywords in them that can help with Google. In addition, these sites probably don't have a ton of outbound links. While all of these reasons are very appealing, the most intriguing might be the potential these sites have to grow their PageRank and yours along with them. If good sites are chosen, the potential can be rather high. It is wise to research sites to target for reciprocal links though. Stay clear of sites that have PageRank bars in the white or gray. This indicates they have little or no ranking. It could also mean they've been banned. Gray sites in particular can be bad news. Should you still be on the fence about this strategy, look at the numbers. If an incoming link comes from a page with a ranking of 8 and only has one other link, you'll get a PR boost of 4. A page with a ranking of 6 with a total of 30 links, yours included, will give you .2. The math clearly indicates that the lower PageRank strategy is best.
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Many publishers think the quickest way to garner a decent PageRank or PR rating is to get sites that have high PageRank to link to them. The thought is that if a page with a high PageRank links to you, its PageRank transfers to you. While this is somewhat true, the process is more involved.
Author Jeff Alderson develops PPC and SEO software. He is an expert on boosting traffic and sales. Jeff suggests building a targeted keyword list using his Ad Word Analyzer software to increase website income. Click here to get your own unique version of this article.
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