David Yurman Inc. is a luxury American designer jewelry company founded by David Yurman with its headquarters in New York City. In total, There are eighteen David Yurman stores across ten states and 4 stores across 3 international cities as of mid-2009. Its first international outlet was opened in Hong Kong's International Finance Center, closeby the the brand's Asia headquarters.History of the BrandGrowing up on Long Island, N.Y., David Yurman first experienced life as a designer and business man peddling small sculptures in his high school cafeteria. When he was 16, he was introduced to Cuban sculptor and welder Ernesto Gonzales while on a family visit in Provincetown, MA. Through sculpting, David found an outlet & focal point for his creativity, which he fostered over the following twenty years as an apprentice under the tutelage of renowned sculptors Jacques Lipshitz and Theodore Rozack (he collaborated with Picasso and Modigliani). Following a year at NYU, David left college & hitchhiked across the country to California where he joined the beatnik artist hub of Big-Sur. Returning from his bohemian sojourn to Greenwich Village in the late 1960's, David Yurman started crafting with sculptor Hans Van de Bovenkamp. It was in his studio that David met Sybil Kleinrock, a gifted painter who, much like David Yurman, just recently returned from the beatnik scene in California. One day while wearing one of David Yurman's pieces to an art event, Sybil Kleinrock's adorment captivated the gallery owner who offered to purchase it. Although David Yurman couldn't imagine recreating something so personal, Sybil Kleinrock saw the business opportunity. In the early 1970's, the duo headed for the countryside and formed Putnam Art Works. Throughout the decade, the artistic duo showcased their designs & paintings at many craft fairs, and in 1979 they tied the knot. Running Putnam Art Works taught the couple about the marketplace for fine crafts and jewelry, laying the foundations for the founding of David Yurman Inc, in 1980. By the mid-1980s, Yurman had become famous for his iconic cable bracelet. David Yurman Inc proceeded to produce various jewelry & watch lines for men and women, and his own iconic fragrance and eyewear collection.Design TrademarksIn 1982, David Yurman showcased his trademark David Yurman cable bracelet - a twisted helix adorned with gemstones on its finial ends. Some other notable collections include Silver Ice (incorporating silver and paved diamonds), the Buckle Collection & the X collection. The family owned and operated jewelry and watch business frequently adorns the pages of highly published fashion magazines in the likes of Vogue, Harpers Bazaar and Town & Country, with its jewelry being worn by Supermodel Kate Moss & others.Why replicas, fakes & David Yurman inspired jewelry is rising in popularityIn recent times, David Yurman jewelry has faced challenges from countless offshore competitors possessing the talent, resources & ability to offer equally detailed, stunning and expertly crafted luxury gothic styled silver jewelry to bikers and other rock-culture lovers at a tiny fraction of David Yurman jewelry prices. Now, fans of gothic sterling silver jewelry have a wide range of alternatives to original David Yurman jewelry. Gothic sterling silver jewelry fans are beginning to wise up to the ugly truth behind branding, which is truly nothing more than an imaginary concept. Brand is not something that customers can always be expected to bear the cost for. In view of the easy availability of cheaper & just as attractive offerings, it is little surprise that designer label jewelry isn't an unusual or rare sight on the streets despite the premium brand prices of the original. The new and somewhat wiser sentiment is: why bust the bank on luxury label jewelry when you can get a nearly identical product crafted from the same top quality 925 sterling silver at a miniscule fraction of the cost?However, in buying alternatives in the form of replicas or similarly styled inspired designs, it is critical to know the grade of jewelry you are paying for. David Yurman Jewelry competitors range from best quality alternatives & close replicas by bona fide jewelers to mass-manufacturing manufacturers mass produced cheap bootlegs made from base metals such as steel & copper.
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A useful writeup about the David Yurman culture, David Yurman Jewelry & its famous Founder David Yurman. This essay charts the reader through the founding of the David Yurman label franchise and its meteoric rise to the top of the gothic jewelry industry.
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