Luminox watches are recognized from the self-powered illumination system that's unique to them, and guaranteed to last not less than 10 years. In order to incorporate this capability, Luminox timepieces carry out additional manufacturing steps that few other watches in the world do. The history of Luminox is intimately tied to this distinctive feature of the company's watches.Richard Timbo and Barry Cohen, a couple of business colleagues who knew each other in the course of their career as sales representatives, were looking to establish a market through well-known products or proprietary technology that could place a barrier on competitors. They found the Swiss company RMBG, which had a exceptional lighting technology, and suggested that this technology be incorporated into Swiss watches, and obtained exclusive rights for the use of the concept in Northern America.The new design watches, which were initially marketed under the brand name of the Swiss company, was soon re-christened Luminox, a name extremely suggestive of its distinctive illumination capabilities that had been derived from the Latin roots Lumi, meaning light, and nox which means night.The unfamiliar brand of watches was still battling to make a mark in a very competitive market that laid great value by brand name, when it got a break in the form of a call from an American navy procurement official. In 1993 the company received an invitation from the procurement officer of the US Navy SEAL teams to supply it with a specially designed range of watches. The US navy's Sea, Air and Land (SEAL) teams wanted a dive watch for use on their night missions. Luminox took up the challenge and worked with its Swiss partner for nine months before coming out with the first Navy SEAL watch in 1994.This was a turning point in the history of Luminox watches. The seal of approval given by the SEAL enhanced the credibility of the brand and boosted its image in the consumer market. Demand for the watches started to increase and the company began selling its plastic model Luminox watches.After selling several 1000's of its plastic model watches for 5 years, the business launched the first steel version, with a carbon fiber bezel, in 1999. The steel version of the SEAL dive watches was an immediate success. From this, it was obvious to the manufacturers that if they could make the watches in greater varieties and numbers, the market would absorb them. This spurred the company on to an development drive and the desire to introduce new models.In the fall of 2000, the company came out with an all steel series and an all titanium series. The innovative product launches were again met with unqualified success, as the market lapped up both the products. These series included features that are found in what are considered fine watches, and included 10-year lithium batteries, sapphire glass crystals and anti reflective coating.If the call from the US navy was a major milestone in the history of Luminox watches, the Air force was not to be far behind. The company received a call in 1999 from the Edwards Air Force base informing them that they admired the watches produced by them, and wanted to have a version for use during their bombing missions. The requirement was to develop something specifically for them, and not to supply or even adapt the version that was supplied to the Navy. This gave rise to a series of watches that was developed for use by F-117 Nighthawk stealth pilots.Luminox subsequently acquired rights to develop watches for the particular requirements of the aviation sector. Thus was born another range of watches in the Luminox group.The company is now working on plans for new ranges of watches for meeting both the requirements of the Navy and the Air Force, and is also taking several measures to retain and consolidate its power in the retail market.
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Luminox watches are recognized by the self-powered illumination technique that's exclusive to them, and guaranteed to last for at least 10 years.
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