I was at a local restaurant last week with my wife. Now I frequent this restaurant often. And could easily spend $1,000 a year with them. Plus I've referred them three or four customers who have come to that restaurant as a result of my recommendation - the food is good. Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime. So you can imagine my shock and surprise when this happens... While the waitress who is also the owner is walking past us I ask her for some extra plates. Now she has some plates in her hands, so she goes to give them to us. The problem is my wife has just seen her take the plates from a table where some seedy characters are sitting and asks for new plates. She walks off in a huff, with obvious anger, clanging the plates down on her way out. My wife is like: We are never coming back here again. We tell her sister and her husband about it and they are like: that's really bad. Especially since my wife apologised (it should have been the other way around) and there was no reciprocation or acknowledgment of the apology. Remember, it can take years to build a relationship, but seconds to destroy it. And small acts of anger can cost you thousands of dollars. I remember a couple of years ago, I was under a lot of stress when one of my good clients called with something urgent. I didn't give that client the attention which was needed. I lost that client and probably tens of thousands of dollars along with it. Remember, everything revealed in my programs like http://www.morecustomersmadeeasy.com works to attract more business. But if you make these sort of relationship mistakes once you get a client, your business will never thrive the way it could.
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Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime. So you can imagine my shock and surprise when this happens...
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