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5 Ways To Save Money On Your Next Full Color Printing Job

By: Bob Pairan

Learn These Five Useful Hints to Help Stretch Your Printing Dollar

Marketing your business with color print materials can be expensive. In tough economic times, it's more important than ever to be efficient wherever possible. Consider these following 5 tips to help you get the most bang for your marketing buck.

1) Plan Ahead

There are some areas in business where it is all right to procrastinate...sadly printing is not one of them. You can avoid hefty production and shipping rush charges by giving yourself and your printer plenty of time to get your printing job completed. Typically more complicated the project, the more time you should set aside to handle any unexpected issues that may come up. Not sure how long your project will take? Better online printers will tell you how long of a turnaround time your job will take to produce. If you are direct mailing your project always add a few extra days. You also have to consider whether you going first class or bulk rate this will determine when your piece will be delivered.

2) Proofread Your Copy

There's nothing worse than getting a piece printed in finding a glaring error. Once your job is printed it's printed and often it has to be reprinted. Check the big stuff too like the front cover and contact information. Proofreading is your responsibility.

3) Consider Your Per Piece Price

Often for just a few dollars more you can increase the quantity. Better online printers show you how you can take advantage of these quantity discounts. Commercial printers are here to print in bulk and your page or set up time whether you print 100 or 10,000. Set up time is the same for both. So increasing your quantity will bring down your per piece price.

4) Stick With Standard Papers and Sizes

Due to cost efficiencies achieved by ganging - placing multiple print projects on a common printing sheet will save you money. Printers typically have to charge more for custom papers and sizes. So, stick with house stocks and standard sizes if you are printing on a budget. Every time you order a non-standard paper stock or size, you increase the price of your project.

5) Utilize a Print and Mail Shop

If you are planning on printing and mailing your newly-printed postcards, brochures or newsletters, it is smart to utilize a one-stop-shop to handle it all for you. Typically you'll save both time and money by having your printer handle the mailing portion of your campaign as well because you can avoid the cost of having your project shipped to you first or a mailing house.


If you want to get inexpensive high quality color printing we suggest you search for great service, high quality, low cost, four color printing.

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5 tips on how to save money on your next 4 Color printing project

This article was written for WePrintDirectForLess Great Service, High Quality, Low Cost, Four Color Printing, Fast! Booklets Want to know more about four color process printing RGB versus CMYK

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