Google Ad Words are one way that your site will be found by potential customers. If your Ad Words are not good Google will pass you by or put you on a back page making it difficult for customers to find you. To learn to use Google Ad Words you must understand a bit about SEO, ad groups, and content. Tip 1) CPC and CTR CPC The CPC or cost per click is a formula used by internet marketers to set the price of any online advertising. Advertisers will pay you, the publisher, based upon how many people click ads on your site. It is also one of the items that search engines use to rate your site. CTR The CTR is basically how many people click on an online advertisement as opposed to how many people actually visited your site. An example would be if 100 people visited your site and 50 of those clicked on an ad your CTR would be 50. The search engines use this as a basis for your rating also. When you are using Google Ad Words, CPC and CTR are the two most important items that the search engine reads to determine where to place your website. The search engine reads your CTR at different points then it multiplies your CPC x CTR to figure out the efficiency of your ad compared to other ads running the same type of content. Sound difficult? If you use your keywords and brand names in the title and do it the right way you should be okay. Tip 2) Ad Words and Ad groups Ad words are the words you use to help you sell your product. You will want to use action words like shop, buy, browse, or free shipping. These words or groups of words known as ad word groups persuade you users to click and buy your product. You will need words with a strong call to action. A good example of an ad word group might be: “Buy Sonic voodoo dolls on sale.” In this small example Sonic voodoo dolls is the keyword with Sonic being brand and buy and on sale being an ad word group. The best practice for ad word groups is to keep it to around 20 words at most in each ad word group. Using ad groups If you separate your keywords with similar core words so they are in ad groups it will make your CTR and CPC read better for a higher ranking. Still confused? Google can help. Just use the Google Power Posting tool. The Power Posting tool allows you to specify any extra information for each keyword and helps you to set up the best ad groups for optimization. Tip 3) Keywords Keywords are the words you use within your site to describe your site. They are also the words the search engines use to describe your site and the words that searchers use to look for your site, making proper use of keywords an extremely important part of your site. Tip 4) SEO Keywords SEO stands for search engine optimization, which is what we are learning to do here. Learning more about SEO is the best tip you can get. Using SEO the right way is really what makes or breaks your Google AdWord account. 1)Right Keywords: You need to find the right keywords for the best effect. The best way to do this is by using one of the tools on the web for this purpose. After all, optimizing your site for the wrong keywords is as bad as no optimization at all. There are several keyword tools that are free to use. Simply do a search for free keyword tools. You will tell the program what you sell and it will tell you what keywords are most popular. Use a simple search for best results. If you sell exotic wooden voodoo dolls just use dolls or voodoo dolls to see what is most popular. For instance a search for voodoo dolls on one site says that 266 people searched that exact keyword in the last 24 hours but that 10 people were looking for virtual voodoo dolls. It tells you 100 different ways to use the term voodoo dolls. That can come in handy when you want to know what your customers are searching. There are also several free keyword suggestion tools on the market. Google has one. Just do a search for free keyword suggestion tool. According to a Google keyword suggestion tool search 165000 searches for voodoo dolls occurred last month. It also tells you that there is a very high competition for voodoo dolls on the web with the highest times of the year being in May. By using just one free tool you can know that there are a lot of people advertising voodoo dolls and for some reason people are more likely to want them in May. 2) Be sure to correctly optimize the title to your website. When optimizing your title, keep the title below 66 words. Include your key words in your title but only once for each. The search engines consider more then once as spam. The search engines use the click through rate or CTR to measure how relevant your site is if you can get your visitors to click the link with a defined call to action such as download, buy, or order, the search engines will rank you higher. 3) Use META tags with optimization. Keywords and description of your content are your most Important META tags. The METAs are the hidden lines of code in your sites title that the search engines use to search for you. These tags are for search engine crawlers or spiders. The META tags summarize your site. The META tag for description is what is shown as the description on the result page. It is often mentioned below the title in various search engines. The correct syntax for a descriptive META tag is Step 4) You will need a robots.txt file on your site. If you want to make sure Google AdWords can find you easily, you will definitely need to include a robots.txt file. This one simple line of code issues an invitation to the search engine spiders to come in and crawl around. To set up this invitation all you do is open a text editor like notepad and type “user-agent*” and save it to your sites root file as robots.txt. The best practice in using Google AdWords can be difficult to learn but the rewards you will reap when you “get” it could get you ranked as #1 on Google search. As a result you will get many more sales for your product or “hits” on your page which equals more money in your pocket. If you look at learning Google AdWords as a very profitable “school” and do not get discourage, you can learn it.
Article Source: http://www.articlecontentprovider.com/articlesubmit
Google Ad Words are one way that your site will be found by potential customers. If your Ad Words are not good Google will pass you by or put you on a back page making it difficult for customers to find you. To learn to use Google Ad Words you must understand a bit about SEO, ad groups, and content.
The Article is written by seoconsult.co.uk providing Search Engine Optimisation and Search Engine Optimization Services. Visit http://www.seoconsult.co.uk for more information on seoconsult.co.uk Products & Services______________________ _____Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit seoconsult.co.uk for more services!
Please Rate this Article
5 out of 5 4 out of 5 3 out of 5 2 out of 5 1 out of 5
