NASCAR Makes Their Own CelebritiesNASCAR does not simply rely on big names to endorse and promote their organization. Rather, they create and market their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport's first true cross-over legend as one of the reasons for NASCAR's meteoric growth in the first part of this decade.Based on that idea, if you can't find a celebrity to endorse your dealership, you can just become one yourself. Think it is not possible?? Well in the age of YouTube, Social Media and the net, it's really not.Make yourself a local celebrity by starting a blog, writing articles for your local publications, speaking before local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You can get a book or take class on DIY PR and start getting your name in the press as a featured expert. Use social media to garner "fans" and build your celebrity status that way. Every little bit counts. NASCAR Understands the Potential of Cross PromotionsYou may be a small guy in a big dealer pond, but you certainly do not need to advertise like one. In fact, you could play a bigger game in this area simply by associating yourself and your business with several other famous entities in your area. When done right, this can assist bolster the strength of your message and protect you from being hurt financially and emotionally in the case of a failed promotion.To break this down further, more promoting means teaming up with other businesses and promoting each other. Occasionally you see this in an auto mall, where multiple dealerships would pool their marketing dollars to create a larger splash in the market. Sometimes you see this with multiple, non-competing businesses in a tight geographical area, where they pool their marketing bucks to bring shoppers to the general vicinity.But if you want to cross promote similar to NASCAR... you would have to do what these other companies are doing and take it to the MAX. So forget auto malls and tiny marketing collaboratives... doing it the NASCAR way means partnering with well known (celebrity-like) companies directly from the beginning. For instance, Tag Heuer, the watch brand, already has Tiger Woods secured as a celeb endorsement. Perhaps you can connect with a local jewelry store that is a Tag Heuer retailer, to provide a Tag watch to one fortunate winner on Father's day. Your marketing can feature you and the jeweler (and Tiger). You can either share the expense of the marketing, or ask the Jeweler to provide the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (naturally, you can also tie in a golf course or country club for this, divide the marketing 3 ways!), you give away the wristwatch, you sell few cars, and everybody goes home happy.Realizing that there is power outside of yourself is the key element here. You should expand your thinking to allow the possibility of working with others and leveraging their existing celeb connections. Not to mention, you would be spending less money for greater exposure as you learn to pull your resources and share the costs of these incredible campaigns. Here are some of the great ideas which you might need to consider. You could tie with local celebrities like news personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Possibly offer to pay for a printing of the next batch of CDs produced by a local popular band... with your logo and offer on the CD or inserted inside. A pal of ours lately offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the present Miss America came by to meet the contestants, signed autographs, tasted his coffee and declared, "Best Ever." Now he has a portrait of Miss America drinking his coffee that he can use forever.As you expand your thinking on this, you'll literally see possibilities all over. You just have to look through the lens of the power of celebrity to start seeing them all. You can come up with more than ten great ideas when you begin to concentrate on this subject for an hour. Or, plant the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas would pop right into your head whilst driving in traffic, or standing in the shower, or after getting up in the middle of the night.One of the most strong and leverageable activities which could make you rich is focusing on this element of your business. While most individuals are moving cars around or writing on windshields or brewing coffee, you can be working on SPEED and quickly moving your business into the fast lane, while drafting behind the existing success and celebrity of somebody else. That is the true power of NASCAR!
Article Source: http://www.articlecontentprovider.com/articlesubmit
NASCAR does not simply rely on big names to endorse and promote their organization. Instead, they create and market their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport's first true cross-over star as one of the reasons for NASCAR's dramatic growth in the first part of this decade.
Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special Get a Unique Version of this Article Article Submission
Please Rate this Article
5 out of 5 4 out of 5 3 out of 5 2 out of 5 1 out of 5
