Search engine optimisation or SEO continues to be for many a black art. A technique so secret that it could be easier to transform base metal into gold. Well, there's no disputing the fact that it's definitely possible to dig really deep and get extremely involved in the whole process, but great gains can be had by following these 10 simple rules:1. Research the keywords you mean to use for your site - don't just pull a load out of thin air. There are numerous free tools around for this purpose, and none are better than Google's own keyword tool.2. Weave the chosen keywords naturally into your copy without the dreaded spamming. Most importantly you will be delivering a 'good read' for your website's visitors, but you are also trying to concisely let the search engine spiders know what your website is about.3. Attempt to write interesting page copy. The better your page copy reads the more likely you are to have visitors stick around or perhaps even dare I say... revisit.4. Make sure that your website is built with clean compliant code. You'll want those search engine spiders to crawl happily through your website accumulating all that priceless information relating to your business while not hitting unwanted brick walls. Don't clutter up your website's page with all kinds of inline Javascript and CSS, instead link to external files.5. Do you have some images on your page? If so you will want to make sure that all images have an 'alt tag'. This tag is the capability to describe an image to a screen reader for the visually impaired. An important tag for obvious reasons and also it helps to keep the search engines happier.6. Make sure you use your title tag. If you're unsure where this will be found it sits in the head section of the page code and the resulting title will be seen by site visitors at the top of their browser. Make sure you have a completely different title on each page and make it descriptive including a couple of important keywords. Don't be tempted to spam this tag as it's an incredibly important part of the SEO process and you'll want it to count. Keep your page titles to below 70 characters and ensure you keep your really important keywords in the initial 55 characters.7. Make sure you include the meta description tag. This tag is again positioned in the head section of the code and is the crucial area of copy that is placed with your website's url in the search engine's results. This text is your call to action so use a different description relevant to every page. For this Google typically truncates your meta description in the SERPs (search engine results page) to roughly 150-155 characters.8. Try adding extra content to your site by using a news section or a small blog. All the optimised content that you add to your site will be new content waiting to be included into in the SERPs. All this creates important new avenues to your website.9. Now get some links to your site! The search engines really love to see other websites linking to yours as it's considered to be a vote of confidence. Write a few articles relating to a product or service and then upload these to the big online article sites like Ezinearticles.com. They will allow you to include a link or two in the resource section. Don't also forget to submit your website to some online directories. The best ones like Yahoo can be really expensive but are great for the important link juice. Some will be cheaper and some will be totally free. Beware of trashy looking free directories that are never maintained, though there are some very good new free ones out there that seem to be going places: check the link below.10. Get social! Go get yourself a Twitter account and start tweeting. Get some followers and approximately every 15 or so tweets you can promote your business with links to important pages etc. Beware that if you do this every other tweet your followers will soon lose interest and unfollow you.So there you go, nothing like the secret of alchemy!
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SEO doesn't need to be a 'black art'. Follow these 10 essential facts to get your SEO campaign under way the right way!
The author is based in London and works in the multimedia industry. For an excellent free SEO friendly directory he recommends WhyChooseUs.com, and for additional SEO Guidance he recommends KeydigitalProductions.com.
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