Launching a website is both exciting and potentially beneficial. Even with a less than stellar economy, a well prepared website is a great way to jumpstart your business. Creating a website can also be a daunting task, with so many options to choose from and jargon to sift through. The tips below can help you prepare a smart plan for getting your website going as quick as possible without all the difficulty and stress, based upon our own experience throughout a range of niches from lavender farming, record labels, web design Bristol street furniture and more. 1. Set Your Goals Many people skip this first step despite the fact that it is so important; without clear goals, you will have a hard time being successful. This could be to generate sales leads, sell products, or anything else you can think of. Whatever it is, break it down to a single mission statement. Setting numeric goals with set figures is a good idea. How many enquiries can you get? During the first three years, what kind of turnover rates do you want to see? 2. Formulating A Budget Businesses spend thousands of dollars each year on their websites, but the truth is that setting up a completely free website is extremely easy. So how much should you spend? Let's say you have a turnover of ?100,000 and you want to invest 8% to give an annual marketing budget of ?8000. If you're an online business you may choose to invest all of this on the web, if not then choose a suitable proportion. Most likely you know the infamous "If you build it, he will come" quote from Field of Dreams. That rule is all well and good for baseball fields, but the Internet is a whole other ball game; it takes hard work to create and maintain a successful website. Once you get your website live, it would be smart to spend half your web budget on web marketing. 3. Ask For A Quote Assuming that you would like to hire a professional to create your website, the next step is to obtain some quotes. Write a document setting out what you want the website to achieve, what it will do, who the target audience will be, and a time scale for completion. If you want tech support, personal training, and web hosting, make a note of it as well. When you are done, you will have prepared an RFP, short for "Request For Proposal". Locate a few web developers and send them your RFP; they will get back to you with a quote that includes all prices and an extensive proposal for your project. The more specific you are with your expectations in the RFP, the better since that will allow the web developers to formulate a more extensive estimate. 4. Forming Content There's an old saying on the web that "content is king". No matter how pretty the design, the quality and usefulness of the copy, images and other media are critical to the success of your website. If you are not great with writing, consider using a professional copywriter. It can be quite hard to pick out good photos for your site, so professional designers are your best option for that task. You want to begin working on your web content as soon as possible so that your site can look full and complete as soon as it goes live. 5. Going Live Once your website is live and has been submitted to search engines, don't expect overnight success as it can take months to appear in results pages. Tracking information on your website's visitors is easy, just ask your designer to install Google Analytics or another program that works in a similar way. The goals feature of Google Analytics lets you find out how sales are being generated on your site and where those successful leads are coming from. You will also need to market your new website, perhaps using social media tools such as Facebook and Twitter, search engine optimisation (SEO), pay-per-click adverts, or email marketing.
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It's always exciting to get a new website set up, especially if you are hoping to monetize it. Even with a less than stellar economy, a well prepared website is a great way to jumpstart your business.
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