By
allen on December 1st, 2008
Posted in Article SEO | No Comments »
Some people will tell you SEO is hard. Other people will tell you it’s really simple. The truth is, it is hard if you let it be, but it doesn’t have to be. Article SEO is pretty much the same as website SEO. It’s all about two things:
That’s it. Keywords and links. And what you need to know about keywords is to use them in the right amounts - not too much and not too little - and to put them in all the right places.
What you need to know about links is to point them at the right pages using the right keywords as anchor text. If you get those few things right then you can be good at article marketing. And the one big thing you need to know about
article marketing">article marketing is this:
The more articles you have the more effective you can be.
That’s it! That’s everything you need to know about article SEO.
By
allen on November 28th, 2008
Posted in Article Marketing, Author Resource Box | No Comments »
You might think that holidays do not lend themselves well to article marketing because the former is temporary and the latter is a permanent tool. Nothing could be further from the truth.
Yes, holidays are temporary and article marketing is a permanent promotional tool. When you write an article and submit it to an article directory it is there for good - unless you remove it (but why would you do that?). Still, you can use the holidays to promote your business if you do it the right way.
You don’t want to lose sight of the real goal, which is to deliver targeted traffic to your website. And you want that traffic to land on specific pages that are going to help them year-round. Therefore, don’t send traffic to holiday landing pages. Instead, write about Christmas gift ideas or holiday-specific themes but in your author resource box include links to pages that remain in the search engine indexes and that visitors can access all year. The reason you want to do it this way is because you’ll still get traffic from those articles throughout the year even though they may carry a specific holiday theme, though you’ll likely get more traffic during that holiday.
By
allen on November 26th, 2008
Posted in Article Content Provider, Article Writer Jobs, Article Writing | No Comments »
Are you an expert article marketer? Do you have a knowledge of ghostwriting, copywriting, or writing in general? Share your ideas on this niche marketing service. Article Content Provider is accepting applications from guest bloggers. You can write your own unique content on this blog once a week and get a link back to your blog or website every time you contribute. For more information, fill out our contact form and a member of our team will get back to you.
By
allen on November 25th, 2008
Posted in Article Marketing, Press Release Writing, Website Content | No Comments »
I know I’ve told you all this before, but now I’ll let professional article marketer Jeff Herring tell you:
Practical Article Marketing Tips - Benefit #3 of the Article-a-Day Strategy is Repurposing
By Jeff Herring
When I look at one of my articles or a student’s article I don’t just see an article. I see multiple marketing messages, multiple products, blog posts, e-courses, teleseminars, and on and on it goes.
You can take just one article and turn it into multiple marketing messages. What if you were able to do that and had access to that many articles where you wrote one a day?
Now, do I absolutely write one a day? Yes, most of the time, either for myself or someone else that I do article marketing for, but most of the time I write one for myself.
Some of you don’t see all of them. I still write a weekly column for the newspapers on relationships from back when I was a relationship coach. I usually don’t put those out on the internet, just in the newspaper. My standard is pretty close to one per day.
Then I can look at that article and ask, “How else can I use this?” I often use it as a blog post. I’ll look at it and then let it rock along for a little bit on EzineArticles and then I’ll look to see which ones are doing really well.
I’ll take those and repurpose them into multiple marketing messages and products. Folks, when you create an article a day you’re reaching repurposing heaven.
The two business sayings that I’m the most sick of hearing because they’re the two most popular and the two most likely for someone to never tell you how to do it. I didn’t say that very well, but these two business maxims, everybody says them but nobody tells you how to do it.
One is to think outside the box. I’m sick of that one. The second is to work smarter instead of harder. That sounds good, but how do you do it?
This is how. By repurposing your content you don’t have to create something huge and brand new all the time. You can take your articles, those 300-word samples of your expertise, and repurpose them all over the internet.
You can write many more articles for repurposing by claiming your Free Instant Access to 2 of my Instant Article Writing Templates when you visit http://www.TheArticleGuyBonus.com
From Jeff Herring - The Article Marketing Guy & The Great Article Marketing Network
Article Source:
target=”new”>http://EzineArticles.com/?expert=Jeff_Herring
There are a number of ways you can repurpose your articles. You can repurpose from print to digital and from digital to print. You can turn articles into blog posts or website content. You can even repurpose an article into a press release.
However you choose to repurpose your articles, make sure you are getting the most out of your article marketing all the way round.
By
allen on November 24th, 2008
Posted in Article Marketing | 1 Comment »
I see these up and coming article marketing gurus promising easy and instant profits through article marketing. Are they just blowing smoke or is article marketing really that easy?
Well, I’ve always operated under the philosophy that nothing worthwhile is easy. Article marketing, if you want to do it the right way, is simple, but it’s not easy. It’s hard work. Here’s what you have to do (in a nutshell):
- Write an article
- Optimize your article
- Submit it to article directories
- Do it again
- And again
- Again
- Don’t stop
To be truly effective with article marketing you have to keep doing it. You can’t stop. You should submit as many articles as you can and not just one or two. That’s not effective. Each article should be well optimized, just like a web page. And you need to target the right keywords. And the right article directories. There is a lot to think about. You can’t just do it. You have to plan it. And that’s why article marketing isn’t so easy.
By
allen on November 21st, 2008
Posted in Article Marketing, Article Writing | 1 Comment »
Article templates are nothing more than a quick way to ensure that you get the right amount of information in each article you write. If you stick to basic principles, you should be able to write any article without a template, but an article template can keep a new writer or new article marketer on track. I would, however, stear clear of any type of boilerplate text as suggested by one blogger.
Boilerplate text is designed to provide simple “copy and paste” versions of text which is easily edited and manipulated into your article. When you open an article template, all the boilerplate text is ready to use.
If you do article marketing that way then your articles will be written sub-par. You don’t want to use the same text over and over again or rehash text from previous articles. Readers will know that’s what you are doing and not want to read your articles. Instead, create a template that is the length of an article that you know will be accepted by any article directory and that has all the features necessary for article submission. Each time you write an article, pull out your template and include the same bit of information but original text.
Original content always wins out over boilerplate copy/paste rehashes. That’s a sure way to kill your article marketing.
By
allen on November 20th, 2008
Posted in Article Directories, Article Marketing, Article Submissions | No Comments »
There are two ways to look at this question: Should article marketing articles be the same articles you publish on your own website? In other words, is it OK to publish it on your website first then distribute it through article directories?
One school of thought says that due to duplicate content issues each article you distribute online should be unique content. That is a valid position, but it’s based on the assumption that there is a duplicate content penalty. There isn’t.
The duplicate content penalty myth came about because someone noticed that Google will not rank the same article if found in multiple places online. That’s not a penalty. It is simply Google’s policy to index and rank the same content only once no matter how many times it is published. There’s a good reason for that. Google doesn’t want one website or individual dominating the search results for a certain key phrase.
Knowing that, you can approach article marketing from a whole new perspective. If Google only ranks each article once then when you publish it on your website you are effectively keeping that article from ranking in the article directories and other websites. But that’s no reason not to do it. It just means that traffic from those articles will be less than it would be otherwise because virtually none of it will be search traffic. You will, however, get search traffic to that page on your website where the article was originally published.
What If I publish In The Article Directory First?
If you publish the article in the article directory before publishing it on your website then it is likely that Google will index the article in the directory and your web page containing that article will not rank at all. There really is no point in any web page on your website not ranking. In that case, if you’ve already published the article in an article directory then I’d say create unique content for your web page.
Why Unique Content Is Always Better
Unique content is always better. You are better off using unique content for your web pages and unique articles for article marketing - even if you don’t care about Google’s duplicate content policy. Why? Because your site visitors will appreciate you more.
Imagine the scenario from your visitors’ point of view: They find your article in a search engine and visit the site on which it is published. Let’s say it’s a site in your niche and they click the link in your author bio to visit your site. They see the same content. Why would they read it? They just read that article somewhere else and clicked the link hoping to find more information with unique content. Too bad you disappointed them. Now they are likely to leave and not come back.
While it isn’t necessary, from an SEO perspective, to use unique articles for article marketing purposes, I’d still recommend it from a user experience perspective. It just makes sense.
By
allen on November 19th, 2008
Posted in Article Marketing, Article Submissions, Facebook pages | No Comments »
You can do a lot of great targeted marketing through Facebook. With a Facebook page you can have unlimited fans, but you can only have 5,000 fans with your Facebook profile. But there are other benefits to having a Facebook page as well. No. 1, Facebook pages can be optimized for search engine traffic. Because of Facebook’s reputation and age status, it will liked very much by Google and the other search engines. Facebook profiles often rank highly for a person’s name. Facebook pages often rank highly for specific keywords.
After you distribute an article through several article directories, take it and repurpose it. Bring out some key points in your Facebook page that you don’t bring out completely in the article. You’ll also want to rewrite the headline so that you don’t have duplicate content issues. Add some multimedia features like photos and videos to your Facebook page and you now have an online marketing brochure that you can target to a specific demographic among Facebook users.
Learn more about article marketing.
By
allen on November 18th, 2008
Posted in Article Directories, Article Marketing, Article Writing | 1 Comment »
I was asked recently if I thought article marketing is dead. No, I don’t. But it has changed and will continue to change.
In the print world, if you want to get published then you write an article specifically for one publisher and send that articles to an editor. It is either rejected or used. That way, the publisher gets an original article by a professional writer and the writer can expand his influence. I believe article marketing online is moving in that direction.
What does that mean in terms of link building and traffic building for your website? I think it means a number of things:
- First, the link building aspect of article marketing will still be there, but it will mean fewer links that are more valuable.
- It is also more likely that you can reach more people and get more traffic through this means of article marketing. You can target websites in your niche that are highly trafficked and that have high authority. It will mean greater control over your content, but it will also mean you can build better relationships with people in your niche.
- Your own authority as a recognized expert in your niche will be more easily expanded as well. If you have an article published on a highly trafficked authority site then that will bode well for your reputation.
- The downside is if you are not a good writer or you have a bad reputation then article marketing will be more difficult for you.
None of this is to say that article marketing will die. But many of the article directories that are now online will fall by the wayside, either from disuse or because the owners grew bored and moved on to something else. A few popular directories like EzineArticles, GoArticles, and ArticlesBase will stick around to serve a specific need for e-zine publishers and webmasters who still want a quick way to find valuable articles. While traditional article marketing may diminish in importance over time, it will never die. Change is good; embrace it.
Need a premium article for your targeted article marketing campaign?
By
allen on November 17th, 2008
Posted in Article Marketing | 2 Comments »
Article marketing has been around long enough to cause two reactions among those who’ve tried it:
- There’s the swear-by-it crowd who knows it works
- Then there’s “it didn’t work for me” crowd that have moved on to other things - like blogging and tire kicking
Frankly, I am a “swear by it” guy who believes it isn’t the only thing in the world that works. I like blogging too. Though I’ve never made any money kicking tires.
Those who know that article marketing works rely on it for two things: Traffic and links. While links are nice for helping you achieve great search engine positioning, links don’t buy things. People do. And that’s why you need traffic. But how much traffic can you expect from articles?
It depends. How much time and effort are you willing to put into it? Like anything where you can expect some ROI, how much you get out of it depends largely on how much you put into it. If you write one article per week and send it out to one directory then you won’t get anywhere near the return you’ll get if you write one article per day and send them out to 10 directories each.
If you really want article marketing to pay, you’ll have to do more of it. There are no article marketing shortcuts.
